The client, a prominent migration agency based in Melbourne, faced challenges in reaching and engaging with the local international student population.
The primary goal was to increase lead generation & establish a stronger online presence, and enhance brand awareness among the international student population in Melbourne.
We launched a series of targeted social media campaigns across platforms. These campaigns includedvisually appealing posts, informative videos, and success storiesof international students who had successfully migrated to Australia with the agency’s assistance.
We successfully generated 80 leads throughout the campaign.
ENGAGEMENT GROWTH
The social media campaigns, content marketing efforts, and webinars substantially increased engagement across various online platforms.
COST PER LEAD
The cost per lead was remarkably low, averaging$6.79, showcasing the campaign’s efficiency in reaching and engaging with the target audience.
INCREASED BRAND AWARENESS
The agency’s online visibility and brand awareness among international students in Melbourne experienced a notable boost.