While both ads and regular social media posts are essential for a comprehensive social media strategy, ads offer more control, targeting, and features, making them effective for specific marketing and promotional goals, whereas regular posts are typically for engaging with your existing audience and sharing content without a paid promotion aspect.

It encompasses the funds allocated towards various advertising channels such as online ads, that is seperate to the agency fees. 

The amount you need to spend on ads can vary greatly depending on several factors such as your business goals, target audience, industry, advertising channels, competition, and overall marketing budget. There’s no one-size-fits-all answer to this question as it largely depends on your specific circumstances and objectives.

Here are some considerations to help determine your ad spend:

1. Business Goals: Consider what you want to achieve with your advertising campaign. Are you looking to increase brand awareness, drive website traffic, generate leads, boost sales, or promote a specific product/service?

2. Target Audience: Understand your target audience and where they spend their time. This will help you select the most effective advertising channels to reach them.

3. Advertising Channels: Evaluate which advertising channels are most suitable for your business and audience. Options include social media ads, Google Ads, display ads, email marketing, influencer partnerships, print media, TV/radio commercials, etc.

4. Competition: Assess what your competitors are doing in terms of advertising and consider how much you may need to spend to compete effectively in your market.

5. ROI (Return on Investment): Calculate the potential return on investment for your advertising spend. Consider the lifetime value of a customer and how much revenue or profit you expect to generate from your advertising efforts.

6. Testing and Optimization: Start with a conservative ad spend and gradually increase it as you gather data and optimize your campaigns based on performance metrics such as click-through rates, conversion rates, and cost per acquisition.

7. Budget Constraints: Determine how much you can realistically allocate to advertising while still covering other essential business expenses.

Working with clients, we’ve found that it takes us three months to see tangible results or progress. It allows us enough time to implement strategies, make adjustments, and demonstrate the value we can provide for you. 

After all, rome wasn’t built in a day. 

This particular package is directed at Meta ads, but we can run ads across multiple platforms such as Meta, LinkedIN and Google Ads. 

Not necessarily, but we require insight into your business and the services you offer.

We have multiple packages, and our packages typically differ between the needs of a client. Please reach out to us for a more in-depth discussion.