The client, a reputable second-hand phone company in Melbourne, specialises in buying, selling, and repairing pre-owned smartphones aimed to increase its brand visibility and drive traffic to its website.
With an ad budget of $800, the campaign’s main focus was to enhance brand awareness and attract potential customers to the website.
AUDIENCE REACH
The campaign reached a substantial audience of 63,000 individuals for the client’s phone repair services. Impressively, this was achieved with a cost of only $4.88 per 1,000 people reached, showcasing the cost-effectiveness of the strategy.
WEBSITE TRAFFIC
The campaign successfully directed over 1,500 users to the client’s landing pages, indicating high engagement and interest in the company’s offerings.
COST-EFFECTIVE CLICKS
The cost per click (CPC) was kept remarkably low, at under 30 cents per click. This demonstrated the campaign’s efficiency in driving traffic to the website while staying within the budget.